We start where the work happens, at the gemba, and change it together with the people who do it every day. We use AI ourselves to get there faster. No hype, no big bang: we start small, prove value early and let the impact do the convincing.
Transformation is the offering. AI is the most powerful accelerator we have today, but it runs on data, and you cannot build any of it on a fragmented foundation. So we fix the foundation first, and the AI follows naturally. See how we work through real-life examples: down-to-earth, close to the people who do the work and focused on one thing, making a difference for our customers.
Impact · Automotive
Impact · Automotive
Impact · Retail
Impact · Automotive
Impact · Retail
Impact · Inside HazelHeartwood
Organisations do not invest in AI because they want AI. They want business impact: a better customer experience, a new value stream, more efficient operations or ESG compliance. This transformation, a jump from the as-is to a realistic to-be, requires process, people, data and technology at once. AI is the most powerful accelerator we have ever seen to move that curve.
What we do, end to endJourneys, assistants and recommendations that customers use.
02New services and better decisions from combining data sources.
03Processes redesigned around agents and forecasting, so steps disappear.
04Governed data and visible AI portfolios you can steer on.
Deep experience, sector by sector. Every story below follows the same steps, from problem to measurable impact.
Where our experience runs deepest. The car industry from OEM to importer and dealer: pan-European data foundations, connected-vehicle services, product planning and CO2 compliance.
02Where we are growing fastest. Webshop search, supplier development agents and group-wide AI governance, for retailers and their own brands.
03Plant and shop-floor operations of industrial manufacturers, from machinery to building products: maintenance, production orders and stock, where a decision has to be right the first time.
04Data architecture and master data that keep pace with growth and acquisitions, and AI-augmented knowledge work: research, document handling and client delivery.
Mid-size to large organisations with real operations to improve: a plant, a store network, a dealer network, a services back office. Lean is often already part of how they work. They want a partner who starts at the gemba, proves value in small but measurable steps and leaves the capability behind when the work is done.
AI is on the agenda of every board in European grocery, and the technology is ready. But AI only accelerates what it is pointed at. Five lessons that unlock the profit, from our own work.
We work the way a lean start-up does: build, measure, learn. A mock-up before a build, proof of value before scale and one step of your roadmap at a time.
We start with the real problem, where the work happens, and define the value from a business and end-user perspective. If we cannot define the value, we do not start the build.
Within days, a visual mock-up of the dashboard or AI agent makes the idea tangible. We test the assumptions before a line of code is written.
End users react to something concrete. Their feedback confirms or corrects our understanding of the business, and the concept is refined before any build.
We build the smallest product that is useful, in time-boxed sprints with a fixed budget and agreed KPIs. Your business owns the priorities and sees a demo every sprint.
Only what shows real business pull is industrialised and automated. Every step of the roadmap is an exit point: you decide whether we continue.
Lean teams can carry big transformations because we run our own delivery on AI: people and agents in the same team circle. Our clients get the same discipline we apply to ourselves.
Read the story: our lean coachWe believe AI will make people more human, freeing them from repetitive tasks so they can focus on what humans do best.
SimplicityMutual trust & respectDeep thinking & long-term focusSocial commitmentWe work fact basedWe work context specificWe focus on the long-termA European team around one kitchen table: three offices, one team and three convictions that have not changed since 2011.
Our approach and tools are specific to each customer, and that is what turns projects into long-term relationships.
How we workOur values drive our kitchen table: simplicity, mutual trust & respect, deep thinking & long-term focus and social commitment. That is how we attract and keep the best consultants in the field.
Our valuesWe use our time and assets to build a company that lasts, and to contribute to a sustainable society.
Beyond businessMost conversations about data and AI start with an idea for a tool. We start one step earlier, at the place where the numbers are stuck and nobody is quite sure why. That is usually where the biggest wins are.
A first conversation costs nothing but an hour.
Let’s talk