What we think, from what we do.

Lessons from our own work, written down for the people who run operations, data and AI. No vendor angle, no hype: what worked, what did not and why.

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Point of view · Retail

AI is the accelerator. The transformation is the hard part.

AI is on the agenda of every board in European grocery, and the technology is ready. But AI only accelerates what it is pointed at. Five lessons that unlock the profit, from our own work.

September 2026 · 14 minutes read

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